AR and VR have been the talk of the town since its launch and its ever-increasing demand in the gaming world. However, the usage of this incredible innovative invention is not just limited to the gaming industry. Believe it or not, but AR and VR are effectively being used by event management companies for their events. AR and VR enhance your possibilities to make the event a great success by offering an amazing experience to your audience. But you may wonder how. Well, let’s first understand both the terms.

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AR and VR have been the talk of the town since its launch and its ever-increasing demand in the gaming world. However, the usage of this incredible innovative invention is not just limited to the gaming industry. Believe it or not, but AR and VR are effectively being used by event management companies for their events. AR and VR enhance your possibilities to make the event a great success by offering an amazing experience to your audience. But you may wonder how. Well, let’s first understand both the terms.

What do We Know about AR and VR?

People tend to confuse augmented reality and virtual reality, however, there’s a small difference between both these terms. AR (Augmented Reality) means interacting with the real world through a lens but layering it with some computer-generated information, which means you are augmenting reality. In other words, augmented reality is adding digital elements to the live view of your surroundings. Think of Snapchat or Pokemon Gó.

VR (Virtual Reality), on the other hand, is a completely virtual world that you experience. Virtual reality shows you a simulated environment that is programmed using computer technology. On wearing the VR headsets, your ears are covered to fully tune into the virtual world. Where AR lets you stay in the real world while layering some digital information on reality, VR pulls you into the virtual world and lets you immerse in it completely. Until now, VR meant numerous virtual reality games but here’s how you can use it for your various events.

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How to Use AR and VR at Your Events?

So you wish to include AR and VR in your event strategies? But you have absolutely no or little clue about how to do that? Here are some ways you can use AR and VR to create an amazing audience experience. 

Marketing

AR and VR are bridging the gap between the physical and digital world and this opportunity is widely utilized by marketers to implement in event planning. For instance, a brand or an interior design company can market and exhibit their designs through AR and VR as well. They could create walkthrough videos that deliver impactful audience experience. You could also demonstrate a simulation where the attendees can make their desired interior selections for a room virtually. They can also visualise how one part of the room looks like in multiple furniture choices. 

In 2011, National Geographic installed one such augmented reality in a mall that allowed passersby to interact with astronauts and pet animals like dinosaurs through a screen. This was organized in a mall hence grabbing more audience attention. But most of all, people were astounded to experience such augmented reality.

Experience

AR and VR are always successful in captivating your audience’s attention and keeping them glued to their seats. And this is exactly what is required in case you are planning to include AR or VR where your consumers remain seated and enjoy the AR/VR experience while your brand makes an impression in their minds. For instance, a company can arrange a corporate event and include AR and VR experience to keep their employees and clients entertained like in the video below.

Demonstration

Organizing events followed by Powerpoint presentations for showcasing your product or for showing your product’s prototype definitely leads to a successful event. But did your prospective audience enjoy it? This is when AR and VR can be used. All you would require is the AR technology installed and your audience can experience your efforts unfold in 3D. VR is also very effective in real estate. If you want to showcase your design in an event with the exact placement of buildings, gardens, etc. you can make use of VR.

What are the Benefits of Using AR and VR at Events?

Implementing these innovations in your events will benefit your brands in a great way while also leaving behind good traces of your event in the minds of the attendees. People love good experiences and when you offer them these, they remember your brand. AR and VR balance out your event with reality and fantasy while creating brand value and it saves a lot of time in deciding a different theme, staging, seating, etc. separately. All these things justify the perks of using AR and VR in your events and most of all, it would delight your audience.

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What is the Scope of AR and VR in the Event Industry?

AR and VR are the future of the event industry. Many companies like Nat Geo and other giants are already using AR and VR in events. It’s time for Indian companies to make their events more technology-packed and provide audiences with AR and VR experiences. Who knows there will soon be some augmented reality Google maps or some more smart systems supported by these technologies.Using AR and VR is only going to elevate future events with great impact. Marketers are already using these technologies to some extent. It’s the age of creativity along with AR and VR and the combination of these which will create a great event experience. Therefore, choose your event planners carefully based on the type of event you are planning to host and they could help you with infusing AR or VR in your event to create a spectacular experience for your audience.